Case Study:
Forecast Market Potential
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Medical Device Company
Impact of a new indication
Problem
Inform strategic plan for a new indication
- Determine physician perception of the treatment
- Understand propensity to adopt the treatment for the new indication
- Explore the potential of the new indication to impact use in the existing indication
Our Recommended Approach
- Quantitative, 30-minute online survey among potential target audiences
- The sample included both current users of the treatment and potential users (currently treat the applicable patient types)
Results
- Informed the strategic launch plan for the new indication, including the forecast
- Identified potential new targets for the use of the product in both indications, but particularly the new indication
- Provided insights to positioning/messaging platform ideas
- Identified areas for further exploration