Caroline Volpe

While she has focused on working with clients in the pharmaceutical, biotech and medical device industries conducting research for pipeline and in-line products, she also has done research on behalf of over-the-counter healthcare products, vitamins and non-profit organizations.

In designing market research studies, she leverages both qualitative and quantitative techniques to ensure the research design meets the clients’ business needs.  She has a particular interest in the use of online qualitative and mobile methodologies as well as social media listening and how these techniques can be best leveraged along with more traditional methodologies to address her clients’ business issues.

Caroline has moderated thousands of individual interviews, triads and focus groups.  While these interviews have primarily been in the US, she also has moderated interviews and focus groups in Canada and the UK. She is adept at interviewing a broad range of respondent types within the healthcare industry, including industry executives, sales representatives, key opinion leaders, clinical investigators, physicians, allied health professionals (e.g., nurses, nutritionists, dieticians), pharmacists, payers and patient/consumers/caregivers.

Her therapeutic areas of interest and expertise include cardiology, dermatology, endocrinology, gastroenterology, immunology, medical/surgical devices, neprology, neurology, nutritional supplements, oncology, ophthalmology, pain management, pulmonology, rare diseases, women’s health and wound care.  However, after over 17 years in the industry she is adept at learning new categories quickly.

Caroline has both her BHBIA Legal and Ethical Guidelines Training Certificate as well as the BHBIA Adverse Event Report in Market Research Certificate.  She has also completed EphMRA’s Code of Conduct Competency Test as well as EphMRA’s supplemental Adverse Events Reporting Competency Test which combined with the BHBIA certificate meets EphMRA’s full requirements.

Caroline received her Master of Science in Marketing from Drexel University and holds a BS in Marketing and International Business from Kutztown University of Pennsylvania.