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Can the needs of the market research industry be met by one organization?
At the IIeX Insight Innovation Exchange North America in Atlanta one the speakers made a call for a single market research organization. My initial reaction was that the idea simply wasn’t feasible from a couple… Read More
Moving Projective Techniques to Online Bulletin Boards
Projective techniques are a key element of the qualitative toolkit. But, what are the pros and cons of incorporating them into online methodologies? What needs to be considered as specific techniques are chosen? Minimizes Discomfort… Read More