Real Solutions, Real Impact


Explore our case studies to see how Compass Market Research LLC has leveraged deep market insights to drive success for healthcare companies and biotech firms. These real-world examples demonstrate how our tailored research solutions have solved complex challenges and delivered actionable results. Discover how our expertise has made a difference for our clients, and learn how we can help you achieve your strategic goals.

Biotech Firm

Leveraging investigator research in launch planning

Problem

The client was preparing to launch a new agent in an already crowded market

  • Understand how the product is perceived relative to its competitors to identify points of differentiation
  • Identify patient types for whom the product would be an attractive option
  • Compare clinical investigators’ perceptions the product versus non-investigators

Our Recommended Approach

  • In-depth telephone interviews
  • Balanced sample between investigators and non-investigators
  • Clinical investigators were released from their confidentiality for the research by the company
  • The team did not listen to the investigator interviews to ensure confidentiality and increase the likelihood of candid responses

Results

  • Provided additional insight that, combined with other available information, informed the launch plan for the new product
  • Confirmed key benefits of the product relative to competitive agents to inform the product positioning and communication strategy
  • Pinpointed potential barriers to leveraging key benefits in a positioning/communication strategy
  • Identified barriers to adoption even among investigators

Medical Device Company

Comprehensive view to Inform Positioning of An Established Wound Care Product

Problem

Reposition a well-established product in light of an expanding competitive set

  • Understand the use of a specific class of wound care products
  • Explore the role of physicians and nurses in treatment decisions
  • Ascertain perceptions of the product relative to key competitors
  • Obtain feedback on positioning/messaging platforms

Our Recommended Approach

  • Two in-person focus groups to engage the team and finalize research approach
  • Bulletin boards with physicians and nurses (conducted independent of one another)

Results

  • Provided a comprehensive view of the product’s competitive landscape
  • Allowed the team to refine the positioning/message platform to be more competitive

Medical Device Company

Impact of a new indication

Problem

Inform strategic plan for a new indication

  • Determine physician perception of the treatment
  • Understand propensity to adopt the treatment for the new indication
  • Explore the potential of the new indication to impact use in the existing indication

Our Recommended Approach

  • Quantitative, 30-minute online survey among potential target audiences
  • The sample included both current users of the treatment and potential users (currently treat the applicable patient types)

Results

  • Informed the strategic launch plan for the new indication, including the forecast
  • Identified potential new targets for the use of the product in both indications, but particularly the new indication
  • Provided insights to positioning/messaging platform ideas
  • Identified areas for further exploration

Medical Device Company

Leveraging a fully virtual methodology to conduct device/packaging research

Problem

The client had redesigned the packaging for an existing wound care product and needed to test the instructions for use (IFUs); however, COVID restrictions prevented the ability to do the research in person

  • Assess the clarity of the IFUs
  • Test the usability of the product’s packaging
  • Determine what needs to be included in the packaging to facilitate use
  • Compare the packaging to that of products in the same category

Our Recommended Approach

A two-step approach was utilized for this research

  • Using a mobile platform, physicians completed an asynchronous trial of the packaging by independently recording themselves preparing the product for use following the instructions provided
  • A one-on-one webcam interview followed to further discuss their experiences and gather perceptions of the product, its packaging, and the IFUs

Results

  • Obtained candid feedback on the usability of the product, which was critical as there was no option to redesign the packaging
  • Found ways to optimize the IFUs as the packaging did pose usability challenges
  • Identified other ways that the company could support physicians in the use of their product, given the packaging changes
  • Obtained an understanding of the relative importance of having an easy-to-use/prepare product when selecting which product in this category to use